SMS Advertising :: Business, Marketing

In past few years, SMS has a remarkable increasing involvement in marketing practice, it has been used with other traditional media, such as print advertising, television commercial or other broadcasting, to strengthen the efficiency of the campaign (Zhang and Mao, 2008). It was claimed that SMS itself enables to enlarge the campaign’s reach and effectiveness because of ability of interactive to create viral effect. Wohlfahrt (2002) explained that when receivers receive message, they then forward to further other people in their contact list, and it has been proven by Kroeber-Riel and Weinberg (2003) that those messages delivered by familiar senders were seen in more trustworthy than those sent from advertisers directly. In marketer’s perspective, messaging help increasing the rate of interaction from the receivers, because advertising with financial offers or promotion, will be sent to the consumers when they are actually shopping (Zoller et al, 2001). Plus, SMS itself allow the sender and receive interact immediately, so that mobile advertising will yield a direct and rapid response from the consumers (Boonmark, 2006). Moreover, mobile phones are ubiquity and convenience because they are very personal, and always kept within 1 meter of user’s body during the day time (Sirivastava 2004 and Haghirian et al., 2008). Therefore, SMS advertising allow marketer to reach consumers virtually any time and anywhere via their mobile devices (Boonmark, 2006). It helps marketer become closer to the consumer as mobile phone is communication which is a part of consumer’s daily lives (Forrester report, 2001). So that, information sent to mobile devices also tends to capture high attention from receivers because information is read completely and immediately after receipt. (Barwise and Strong 2002). SMS is also low cost medium compared to other type of direct marketing (e.g. telephone marketing, email marketing, direct mail) (Dickinder et al., 2004). SMS can capture tens of thousands consumer with a low budget compared (Leppanieni and Karjaluoto, 2005) There is variety of way which SMS has been used as a medium. Because SMS provide diversity of response capabilities such as message based responses, call based response, and mobile web landing page response (See Appendix D, MMA, 2009b), SMS is exercised to request for phone’s users engagement (Dickinder et al., 2004). To illustrate, SMS will be sent with the hyperlink allowing phone users to click to make a call (or click) to buy, to download, to vote, to contest or to win a prize. Boonmark’s studies (2006) found that messages were sent out with different kind of appeal, such as rewards, loves, and emotional appeal.

Free College Admissions Essays: MIT :: College Admissions Essays

MIT Admissions Essay    I may seem to be someone with many unconnected facets and talents once you have read all the other essays on this application. This essay is intended to slap together a few of the pieces of myself that I have displayed here.    The human race is immortal ( that was a doozy wasn't it ). There is nothing that forces us to decay into old age and die, this is merely our body destroying itself once our purpose ( reproduction ) is complete. Evolution not only did not bother to select against genes that kill off people past 40, but to some degree selected for such genes: the faster we go through generations, the faster we evolve. If the genes that cause the changes we associate with old age were suppressed in some chemical way, we would be capable of eternal life. Another way to immortality would involve the building of a biomechanical body of some sort, something right out of a Terminator movie, that would support the brain with only the chemicals necessary to survival ( if we could determine which those are ) and thus avoid the effect of aging genes. All of this genetic, biochemical and hydraulic research would be based on knowledge gained in college. One other thing: we've all heard of cults that claim they hav e discovered immortality in some way, which supposedly have members who've lived 200 years. If there's even a shred of truth in any of that, my guess is that these 200-year veterans have managed to order their minds in some way ( through some arcane style of thinking perhaps ) that erased the biological clock.    All in all, immortality is only one small thing that humans might be capable of. The strange abilities seen in autistic people, like incredible number crunching speed, really are not unique to autistic people. These abilities are buried deep in everyone's subconscious, and it is just a matter of our minds letting us use them or not. In fact, I think that along with those mathematical abilities are buried many more abilities. I feel sure that among them is perfect coordination, and there might be some really strange psychic or time-related abilities as well. The subconscious is driven by its creator, evolution. It is only concerned with reproduction. Evolution has erected a barrier between ourselves and our potential, and lets ability seep through to those who have desirable traits and are intended to reproduce.

Exploring The Four Ancient Civilizations- Mesopotamia, Egypt, Greece an

Before the beginning of history, people from across the land gradually developed numerous cultures, each unique in some ways while the same time having features in common. Mesopotamia, Egypt, Greece and Israel are all important to the history of the world because of religious, social, political and economic development. In the first civilization, both Mesopotamia and Egypt relied on a hunter-gatherer economic system, during that time, every country in the world strived on it. Mesopotamia had rich soil for agriculture, but experiences floods. For the Mesopotamians, these floods would destroy major cities, but for the Egyptians it would keep the soil rich all year long without the damage that the Mesopotamians had experienced. With the rich soil foods were plentiful around the farm lands, which gave both countries the chance to establish largely dense areas, like what we now know as a city-state. The Nile River also served as a defense for the Egyptians they enjoyed centuries of tranquility and peace in which they used to develop peaceful development of their civilization. For the Mesopotamians, this wasn’t the case. Mesopotamian society consisted of classes and social differences. The nobles, free clients of the nobility, commoners and slaves and Slave women all made up the different classes. The men dominated the women in Mesopotamia. The nobles consisted of the king, his family, the chief priests, and high palace officials. The king was a war leader elected by the citizens. He established an army and led it into battle. Kingship was hereditary. Commoners were free citizens. In ancient Egypt, both women and men could act on their own and were responsible for their own actions. In contrast, Mesopotami... ...males much higher. Also, the four ancient civilizations had to overcome the burden of uniting their people under one king. The need of kings to glorify themselves on statues is a testament of their ruling power, Egypt created many statues that displayed their gods, kings and queens. It was the Egyptians that influenced the Greek to create sculptures of their own ruling powers. Other then sculptures, the Egyptians influenced the Greeks to write on surfaces of buildings, it first started with Hieroglyphs then the ancient Greeks improved on writing, they wrote on large sheets of papyrus which lessened time and made recording events easier. With so much in common the real differences lie beneath the surfaces of religion, power, equal rights and education. All four of the ancient civilizations principles can still be found in many modern countries.

Local Literature Essay

The 1990s have been an era of growth in computer usage for campuses across the United States. A national survey of information technology use in higher education indicated an increasing integration of computing related activities into college courses (Campus Computing Project, 2000). This survey reported that three-fifths of undergraduate courses utilized electronic mail and two-fifths made use of World Wide Web (WWW) resources. Parallel to this trend is the growing number of colleges and universities instituting requirements for student computer ownership (â€Å"Growing number of colleges require†¦,† 2000). This article reported that many of the schools implementing the requirement did so to guarantee that all students had access to the same computing resources. Research by Brown (1999) indicated that at schools without a computer ownership requirement, only half the students are likely to own one. Comparing Computer Usage by Students in Education Programs to Technology Education Majors Aaron C. Clark and Eric N. Wiebe http://scholar.lib.vt.edu/ejournals/JTE/v13n1/clark.html Previous Editors: Mark Sanders 1989-1997; James LaPorte: 1997-2010 FOREIGN STUDIES January, February, March 2011 A STUDY ON COMPUTER USAGE AND ATTITUDES TOWARD COMPUTERS OF PROSPECTIVE PRESCHOOL TEACHER Sheikh Tariq MAHMOOD Makhdoom Ali Syed Ziarab Mahmoodi http://ijonte.org/FileUpload/ks63207/File/tumu.pdf The purpose of this study is to determine the status of computer usage and the attitudes toward computers of prospective preschool teacher and to investigate of several variables on their attitudes. For this purpose, â€Å"Computer Usage Information Form† and â€Å"Computer Attitude Scale† was applied to 126 prospective preschool teachers. This study is conducted with survey methods. The data is analyzed through standard deviation, mean value as well  as t-test and one way ANOVA for group comparison, besides to find which group causes the difference in the group comparison, a PostHoc Tukey HSD test is employed. At the end of the study it is determined that the prospective preschool teacher use computers more at home and internet cafes and their levels of using computer programme are intermediate or upper. It is also determined that there is a significant difference according to the variables of taking computer course, computer ownership, level of using computer program, frequency of computer usage, computer experience and class of the scores of attitudes toward computers. On the other hand, there is no significant difference according to the variables of gender. It is recommended that future studies should focus on investigating academicians’s level of usage of computer program and attitudes toward computer technologies.

Divorce, the Cause and Effect

The divorce rate in America is at an all time high with approximately 41% of the first time marriages and 60% of second marriages ending in a divorce, which I am a statistic of both. Two major causes that lead to a rise of divorce rates is lack of communication and financial problems; the overall effect of a divorce is a person’s general happiness. One of the primary reasons why people cannot stay married is a lack of communication. Communication is a vital element in a marriage couples need to discuss their problems with one another. If a couple does not discuss how they feel, their spouse will never understand what they are feeling. Open communication will allow each other to know the situation he/she does not like, so that maybe they will be more considerate of the others feelings, and will adjust to accommodate the other spouse. We should also listen to what our spouse is trying to tell us; sometimes we hear, but we do not listen. For example, if we find ourselves arguing over the same topic over and over again, that means one of us was not listening. Communication is a vital key to a successful marriage and without communication; the marriage is doom to fail. I can personally attest to this. I have been married three times, the first was a cause other than communication, but the second was defiantly due to the lack of communication and one not being able to accept what the other one was saying. The second cause of divorce is financial problems. Sometimes when there is financial hardships due to the loss of a job, economy, or illness, a spouse will lose control oppose to keeping their composure and supporting a loved one. Just because you spouse got laid off from work does not mean that everything is going to crumble. This is the time a spouse should be supportive of the other spouse in a new job search. If the financial problems are due to over spending and living beyond one’s means, then the two spouses shall sit down and discuss their spending habits and ways to correct the problem. Effects of a divorce can be general happiness. Some people after a divorce can be severely depressed because they feel they have lost everything. People realize the places and things they used to do were as a couple. A person feels isolated and alone at a married friends house, a person especially females no longer feel the financial stability, and security. Some people need a companion all the time; so the loneliness leads to depression and they cannot cope without having someone with them, leading to medication or alcohol to try to overcome the depression. In conclusion, I believe that if a couple communicates with each other and will support one another financially through difficult times they will have a successful marriage. If a person has a successful marriage, then they should be a happier person. The divorce rate would be lower if people would sit down and take the time to realize what they want and what their spouse wants. Before a couple gets married they need to learn to communicate and be financially supportive of each other, then that is when a couple knows that they are ready for marriage.

Eleanor Rigby Literary Analysis Essay

In the song â€Å"Eleanor Rigby† by The Beatles, there is a lonely, sad woman who dies and is readily forgotten as she has nobody to care about her. How many people do we see out on the street that will just become â€Å"another dead body?† Eleanor Rigby really puts this into perspective that there are lonely people in this world living their lives serving others without being acknowledged. Eleanor is waiting for someone, but she is scarred in her heart by her lonely life. Sadly enough, she is an afterthought even in her death, as Father McKenzie writes her sermon in his socks, late at night. The theme of the song is that keeping the up the illusion isn’t always worth it. The literary devices demonstrating this theme are allegory, repetition, and imagery. An allegory is symbolic narrative details that can sometimes imply another meaning. There are many examples of this in the song. In the line, â€Å"Eleanor Rigby picks up the rice in the church where a wedding has been. Lives in a dream,† The Beatles display a good example of allegory. The church in the song is very symbolic for life and death for many reasons. There is a mention of a wedding in this line and in some cultures a wedding is known as the celebration of life, however in the end Eleanor Rigby dies, thus being the opposite of life, instead she represents death. This allegory relates to the theme because it shows that Eleanor Rigby lives her life working in a church, attending weddings and working to bring life and happiness to others. She is living what everybody else considers the dream, but in reality she is a sad, lonely person. She keeps up the illusion of being happy and everyone believes her, however in the end she dies unremembered. Another representation of the theme is repetition. In the lines, â€Å"All the lonely people, where do they all come from? All the lonely people, where do they all belong? Ah, look at all the lonely people. Ah, look at all the lonely people† The Beatles use the repetition of â€Å"lonely† to drive in the main message of the song. Saying that Eleanor Rigby is living the dream can be deceiving to listeners but by the repetition of â€Å"lonely† they make it clear that underneath the faà §ade of grandeur, there is a bleak undertone. This is a fantastic example of use of repetition to convey the theme because The Beatles make the whole song an illusion except for the chorus in which â€Å"lonely† is continuously repeated and in the end Eleanor Rigby dies, proving without a doubt that the illusion wasn’t worth it. One of the most prominent literary devices in the poem is imagery. The Imagery  is used to show exactly how much of an illusion Eleanor is living. In the line, â€Å"Waits at the window, wearing the face that she keeps in a jar by the door† It is very easy to imagine somebody literally keeping a head or face in some type of liquid in a jar to be put on when necessary. This line is actually not meant to be taken quite so literally. This face in the jar is probably the face that she puts on to look beautiful, the jar being the makeup jar from which the face comes. She disguises her sadness and her longing with the face by her window. She doesn’t literally put on a mask or someone else’s face, but she puts on a face to fit society. This example of imagery fits the theme because Eleanor Rigby wears face so that no one can see the loneliness and emptiness that she feels. It is a false impression that she is giving to everyone that she sees, it is nothing but an illusion. As Eleanor Rigby dies at the end of the song, it is clear that the illusion of happiness wasn’t worth keeping since nobody even remembered her. The very apparent theme in the song is loneliness. Eleanor Rigby was very lonely although she never let on and thinking she was well off and happy, nobody else ever thought to pity her or pay her attention. In the song, Father McKenzie wipes the dirt from burying Eleanor off of his hands. Wiping the dirt from your hands is a phrase often used to illustrate that you are going to get rid of something and forget about it. It is clear that the minister just wants to forget about Eleanor and take care of his own problems, thinking she lived a good life, he is impartial. Through the use of allegory, repetition, and imagery The Beatles paint a mesmerizing tale of the false life a woman lives to keep up the illusion of happiness, all for naught.

Interpretations of American History Essay

The world is full of rich culture, diversity and experiences unique to each individual. When determining the validity of historic accounts we must factor in that particular historian’s point of view, which should be characterized by ethnicity, idealogy, theoretical or methodological preference. With these factors views of the past often vary from person to person. In this essay I will be discussing the four different stages that shaped the writing of American history over the last 400 years. According to Couvares, the writing of American history has passed through four stages: the providential, the rationalist, the nationalist, and the professional. The providential stage took place during the seventeenth and eighteenth centuries. The puritans were among those who lived during the providential stage. They were strong practitioners of religion, and believed that their ancestry was that of a divine nature. They also believed that their misfortune was God reprimanding them, and t hat their successes were his rewards. During the European enlightenment of the eighteenth century, educated men of the aristocracy began to shun the traditional Puritan mindset. Instead they chose to reform society and advance knowledge through scientific discovery and natural laws of the physical universe instead of the spiritual universe. Among these educated men was Thomas Jefferson. Jefferson had a rationalist mindset. He believed that men could control their own destiny, and natural law shaped society, as opposed to the spiritual view of the puritans. This view did not bode well with evangelical Protestants. In 1790 the federal party led by Washington and Adams openly opposed his views, stating that Jefferson was an â€Å"infidel, an apologist for slavery, and a lover of French revolutionary excess.† (Couvares 76-3) and in fact history had already become politicized. In the nineteenth century historians began to develop a new nationalist mindset. They believed Anglo-Saxon’s to be the superior race, and every other race as inferior. George Bancroft was the most distinguished historian during the nineteenth century. Bancroft believed that Anglo-Saxons were racially destined to lead and spread freedom across the globe. With the establishment of John Hopkins University, college education became more common among middle-class Americans, however only wealthy white men still only had access to that kind of education. This new wave of historians insisted that knowledge of history and physics were of equal importance. The final stage of American history and progression according to Couvares, was the professional stage. Professional scholars rose to prominence from 1910-1945. These historians believed that modernity, industrialization, urbanization, and class conflict had fundamentally changed society. Charles Beard argued that â€Å"the constitution was not the product of wise men intent on balancing liberty and order, but a clique of wealthy merchants and landowners who wanted a central government strong enough to defend their privileges against the unruly masses.† (Couvares 77-2). Beard also thought that many of the major conflicts in society were between economic interest groups. Many critics found flaws in his idealogy, but at the same time it inspired them to find answers to questions that plagued the people. Over the past 400 years, these historians all had different stances on how they thought to improve society. With the mix of cultural backgrounds, and ethnicities no two viewpoints will ever be exactly the same. Couvares summed it up perfectly by stating that historians constantly criticize, correct, and supplement each other’s views, but only by arguing their different viewpoints would they be able to get closer to the truth. The quote still applies in today’s society. Works Cited Couvares, Francis G. â€Å"Interpretations of American History† (76-3) Couvares, Francis G. â€Å"Interpretations of American History† (77-2)