The Neo-Malthusian Population theory Essay Example for Free

The Neo-Malthusian Population theory Essay As stated the Neo-Malthusian population theory claims that poor nations are stuck in a cycle of poverty which they cant get out of unless some sort of preventative measures of population checks are engaged. The Malthusian model was developed two centuries ago by a man named Thomas Malthus. Malthuss model is based upon a relationship between both population growth as well as economic development. Empirical studies now-a-days show that the population theory model is quite flawed because of many factors that render even the two main variables in the theory (population growth and level of per-capita income) not fit to be used within the same conceptual frame work as there is no clear link between them. Egypt and Kuwait are perfect examples where the model would clearly fail to explain the unexpected link between population growth rate and comparative economic development respectively. As hitherto stated the Malthusian population theory is based on two factors; population growth and economic development. Primarily the theory at its core states that there is a tendency in countries unless there is a problem with the food supply that its population is going to double every 30 to 40 years. Based on this model of doubling growth rate; because of fixed factors such as land, food supplies and the population having less land to work on to because of the proposed growth rate, the individuals contribution to food production would go down. The theory further proposes that because the food supply could not match the growing population per capita incomes based at the time on an agrarian society, the end result accordingly would be a stable population which is barely leading a stable population that is living barely at subsistence level. Malthus felt that according to his theory that the only way to avoid being stuck in this loop of abject poverty was to engage in what he called moral restraint. Moral restraint is basically acknowledging the fact that our contribution to the population is leading the populous to a state of economic deprivation. In an indirect way as Todaro puts it Malthus was the father of the birth control movement, he furthermore stated that we are morally obligated to regulate birth rate because of the economic and social repercussions that accompany that growth. Modern day economists have named  Malthuss theory perhaps justifiably as the Malthusian population trap; justifiably named in my opinion because of the difficulty is reducing birthrates let alone the actual size of the population and escaping abject poverty. The Malthusian population theory is based upon two important factors that formulate its ideology: population and per capita income (based on aggregate production). The theory in detail states that at a very low level of per capita income, the population change will be zero and a stable population will exist, this is seen in the case of absolute poverty where the birth rates are equivalent to the death rates. The equilibrium between birth rates and death rates is reached quite simply because higher incomes means less starvation and disease so the more the population expands the more people will die because of starvation or other causes because there is only so much food to cover their needs. The theory also states that if the population achieves its maximum rate at an even higher per capita income it is still assumed that the population will remain at the same size and unlikely that any real change will be noticed until higher per capita incomes are realized. The other part to the theory states that there is a link between growth rates of aggregate income (when there is no population growth) and the levels of per capita income. A directly proportionate conclusion might easily be reached that if aggregate income is rising then per capita income has to be increasing and if the total population is growing faster than the total income, per capita income must be falling. The ideology of the theory doesnt stop here because it is based on the positive assumption that saving increases with the incremental increase of income. Quite simply countries that have a higher per capita income are assumed to be able to generate a higher savings rate and rationally more money is available for investment. It is assumed though that beyond a certain point in per capita income is supposed to level off and in some cases decline as new investments are made and more people are forced to work with fixed amount of land and resources. This is called the point of diminishing returns in the Malthusian model, the aggregate income growth is analogous of the total production curve, at least  thats how the basic theory of production goes. Quite simply when the population is growing faster than actual income, per capita will always fall, similarly when income grows faster than population it causes the equilibrium per capita income to rise. The pretence of the theory states that poor nations will never be able to rise above subsistence levels of per capita unless they apply a system of checks (birth control) upon the population. Without birth control nature has its own positive checks such as starvation, disease, wars that will do what humans fail to accomplish in birth control. The Malthusian trap as simple and as appealing as a theory concerning the relationship between population growth and economic development goes is based on simplistic assumption that Todaro and anyone with logic can curtail do not stand the test of empirical verifications. Malthus completely ignores the huge impact that technology has on hindering the growth-inhibiting factors of rapid population increase. Malthus had no way of knowing 200 years ago the effects that technology has on either raising the quality of land or the advancements that were to be made to tools to further enhance the production of the same amount of land. Rapid and continuing technological progress can be presented by a clear upward shift of income growth. Per capita has to grow over time hence giving a chance to all countries in escaping the Malthusian population trap. The second criticism of the trap is that he assumes that national rates of population increase are directly related to national per capita income. Clear research in LDCs show that there is no clear link between population growth rates and level of per capita income. With the institution of modern medicine and public health programs, death rates have fallen lower with no real relationship to per capita income levels. The real measure is not aggregate level of per capita but rather the real factor effecting population growth is how the income is distributed. If we were to take Egypt for example as you had suggested we would find that it had been trying to implement birth control programs as early as  1966, even though Egypt is looked upon as a successful model in decreasing its population, per capita income more than anything has been going down, simply because a population cant be decreased over night. Another important point that falsifies the model when we look at Egypt we find a rather strong economic buffer for the poor since expensive goods like bread and many medicines are subsidized by the government making it more likely that the population will not be naturally thinned out by means of positive checks as the theory curtails. If we were to look at purchasing power per capita of Kuwait we would find it $ 15,000 as apposed to Egypts measly $ 3,700. Kuwait also has a growth rate of 3.33 % as apposed to Egypts 1.66 %. The mere stating of these numbers completely falsifies the Malthusian model by all means here is a country like Egypt with a low population growth rate and a very low per capita income whereas Kuwait has a much higher growth rate but also five time the per capita income that Egypt posses. The theory overlooked not only technological aspects but completely over looked rentee economies like Kuwait have populations that can never be effected by supply of food. The Malthusian model is well based in theory and looks quite good on paper however it hardly holds water when applied to either real life nations or when critically analyzed as I have attempted to during the writing of this paper. Quite notably countries like Egypt and Kuwait completely bring the theory to its feet without much effort. I believe that when Malthus wrote his theory 200 years ago this was by all means a complete revolution even in the ideology of thought when he tried to find out why some nations remained poor no matter what they did.

Horror Of War In Two Poems The Dug-Out and Breakfast Essay Example for Free

Horror Of War In Two Poems The Dug-Out and Breakfast Essay Compare the ways on which two poems from this section convey powerful pictures of life in the trenches. Both of the poems The Dug-Out and Breakfast try to convey a message that is the futility and horror of the war. The Dug-Out shows the horror of the war by accentuating the fear of death in the poem. However, Breakfast transfers the meaning of triviality by describing the hardship in the breakfast time in the trenches. The Dug-Out is written as a single stanza with simple structure and sentence. The poet has chosen this structure to convey striking imagery and therefore to reflect the reality of the war. The poem begins with the adverb why to intrigue the reader and also creates a sense of uneasiness with words ungainly huddled. The poet chooses to use the metaphor of a candle to portray the solders dying as the burning out of a candle. The alliteration guttering gold emphasizes the candle imagery and also shares the pain with the reader. You wonder why is in narrative voice shows the rejection putting a sense of hopeless. The last two lines are in italic and this highlights its importance. The metaphor of fall asleep for ever symbolizes the death and this remind[s] the poet of the other dead[s]. The emotive language such as sullen, drowsy states the fact that these soldiers are bordering on insanity as the fear of death has scarred them mentally. Sassoons view therefore becomes clear, that death has become as commonplace as sleep and war creates fear especially the fear of death for every soldier in any mundane condition. The title of the poem Breakfast has been chosen to put a sense of ordinarily and triviality. Gibson chooses to use a simple verse on Breakfast as well as The Dug-out. The poem begins a simple statement: we ate our breakfast lying on our backs. This straightforward account creates a sense of immediacy and also it begins with a second person narrative we to include the reader. Gibson chooses to use imagery of everyday life to represent the terror and horror of the war. In a betting of a rugby game, Ginger is dead because he raised his head. The killing of person in a betting during the breakfast time clearly illustrates the dreadfulness of the life in trenches. The effect of contrast is emphasized by the semi-colon this makes action more dramatic. The poem begins and ends with the same lines emphasizes that war is in everyday life just as the eating of breakfast and the shelling are also linked. Unlike The Dug-Out, there is no melancholy or emotive language in the poem whereas Giblson frequently use the simple word and slang to create a matter-of-fact tone and this generates a more horrific feeling upon the reader. Both poems portray the horror and fear of the war and make their point that war is futile by conveying powerful imagery in trenches. Both of them use the simple stanza and structure to express the feeling of fear and the sense of immediacy in trenches. The Dug-Out is set in a mood of melancholy by using the pathos language such as the guttering gold candle and describing the dankness that is surrounded with. Nevertheless, Breakfast achieves the same level of horror only by simple language as Gibson cleverly connects the war to the eating of breakfast and therefore emphasizes his idea of triviality and fultility.

Literature and communities

Literature and communities Literature can help people to get a real in depth view of life through someone elses shoes. You can almost get lost into another world while reading a book. No matter if that world is fiction or non-fiction, it can take the reader to an unfamiliar place and make them feel comfortable in that space. A person can take something away from what they have read in some form of literature and put it to use into their communities. Something as simple as a feeling, viewpoint, or even a new perspective, can bring a new knowledge on the whole outlook of something. Literature can help to add culture to a readers life. Anytime a person adds culture to their life, they would have a positive affect on our society because they have been enriched with literature. Everyone has different points of view that they wish to express in life, regardless of the theme. Everyone also has different opinions as with literature. Each individual that reads a poem or a story is affected by it differently. However, t he common ground for literature and the community and every person that reads it is this: we all must start at the beginning before we get to the last page or line from a poem. Every community has been affected by literature since the beginning of time. At first, many people did not have the pleasures of being able to read and write and therefore could not appreciate literature. But once they were taught how to read, interests in reading became popular through many communities. Communities are affected by historical stories, autobiographies, fiction, non-fiction, and even poetry told by authors. It is somewhat like a domino effect that has been happening for many years and it will continue to grow and affect those in the future. The readings from this pasts week even show how communities are affected by literature. My first example is in the â€Å"The Prodigal Son† by Luke, (cited in DiYanni, 2007, page 27) is two sons and their father. One son works by his fathers side without complaining. The other son, however, asks for his inheritance as soon as he is old enough to speak with his father about it. The father in this story does as per his sons request and sells his half of the land and gives the money to his son. That son wastefully spends all of his fortune and loses all of his friends when the money is gone. He ends up homeless and becomes very desperate until he realizes that he will go home and ask his father to become one of his servants. The servants were not as poor and desperate as he was becoming. Naturally his father was so delighted by having his son come home that he holds a feast in honor of the son returning. Then the other son complains to his father about being loyal while the other son did not remain loyal. The father answers his sons complaint with a great explanation: â€Å"son thou art ever with me and all that I have is thinefor this thy brother was dead and is alive again: and was lost and is now found† (cited in DiYanni, 2007, page 28). The father was simply saying that what is his is theirs and he was thankful that his son learned his life lesson. This story affects the community because it gives people a sense of hope when there is despair. Even when people can bring on their own problems by selfish acts, faith, hope, and love can help people get through the toughest of times. I feel that this story has a very prominent part of the religious community. A person can still receive forgiveness in spite of the fact of the thing they may have done wrong. I most certainly can relate to this story because I have know that I have hurt my mother time and time again, but no matter how big and ridiculous my mistakes have been, she is always there to help and guide me. That is why I feel that if I am impacted by this story that my community is also. Another story from this weeks readings showing the relationship of how the community is affected by literature is â€Å"AP† by John Updike (cited in DiYanni, 2007, page 32). This story is about a young man that is employed by the same supermarket chain as in the title. He tries to suffer for three girls in hopes that they will notice him but they do not exactly give him the time of day. There are these three girls that go shopping in the store, but they are wearing nothing but bikinis. Being that they are inappropriately dressed, the store manager asks them to come into the store having their shoulders covered next time. The young man ends up quitting his job in the hopes of catching the girls attention. I believe that he wanted to be viewed as the hero for standing up for them; even though, the girls were in the wrong for coming into a store dressed that way in the first place (cited in DiYanni, 2007, 36). This story affects the community because there can be different ways t hat this sort of story can be viewed, and we could all learn from this sort of storyline. A person can take something away from what they have read in some form of literature and put it to use into their communities for the future. That something can be as simple as a feeling, viewpoint, or even a new perspective, that can bring a new knowledge on the whole outlook of something. A person with culture added to their life, has a positive affect on our society because they have been enriched with literature. Each individual that reads a poem or a story is affected by it differently. However, the common ground for literature and the community and every person that reads it is this: we all must start at the beginning before we get to the last page or line from a poem. This knowledge is something that stays with a person forever; not only here, but in every community. References: Di Yanni, R. (2007). Literature: reading fiction, poetry, and drama. NewYork: McGrawHill Publishing, Inc.

The Patriot Act Essay -- Terrorism Government Patriot Act Essays

The Patriot Act After the terrorist attacks of September 11th, 2001 our country underwent a change that has drastically affected the fundamental values that our founding fathers instilled in this country. Since that tragic day in September the aftermath of the attacks has started to implicate our Civil Liberties that in this country we hold so dear. Just 45 days after the September 11 attacks, with virtually no debate, Congress passed the USA Patriot Act on October 5th, 2001. This act expanded the surveillance powers of domestic law enforcement and international intelligence agencies. The controversy that must be discussed is whether or not this legislation fully or in part has violated the Constitution and/or endangered our civil liberties in any way. John Kerry former presidential candidate is opposed to the patriot act stating ?We are a nation of laws and liberties, not of a knock in the night. So it is time to end the era of John Ashcroft. That starts with replacing the Patriot Act with a new l aw that protects our people and our liberties at the same time.? John Kerry is right in suggesting that the patriot act is thinning our freedoms. Those who feel the patriot act is going to protect us from harm fail to see the dark side of the legislation which is relinquishing us of our rights guaranteed to us in the Bill of Rights and the Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  The USA Patriot Act or the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001 is a US legislative law enacted in response to the September 11, 2001 Terrorist Attacks. The bill passed 98-1 in the United States Senate, and 356-66 in the United States House of Representatives; Senator Russ Feingold cast the Senate's lone dissenting vote. President George W. Bush signed the bill into law on October 26, 2001. Assistant attorney general Viet D. Dinh was the chief architect of the act. In the article written by Michelle Malkin titled ?Antiterrorism Legislation Will Make America Safer? Malkin defends although unpopular the USA Patriot Act has allowed law enforcement to make America safer from terrorists. She Maintains that the act has already thwarted further acts of terror by helping law enforcement break up terror cells, convict people guilty of terror-related crimes, and prevent foreign criminals an d terrorists from entering the United S... ...mines the Fourth Amendment to our Constitution, which protects against unreasonable searches and seizures. There was obviously some concern about this by Congress, which is the reason that the Patriot Act was sunset at five years. One day after the terrorist attacks on the World Trade Center President Bush vowed, ?We will not allow this enemy to win the war by changing our way of life or restricting our freedoms.? Unfortunately, by becoming an aggressive advocate of the Patriot Act, the President is doing just that. During Bush?s State of the Union speech, he emphasized that a key role of our government was to protect us from foreign terrorists. However, if the Bush Administration continues to advocate such measures as the Patriot Act, then an important question is raised: Who will protect us from our own government? I conclude my stance with a quote from Senator Russel Feingold the sole senator who voted in opposition to the USA Patriot Act, Feingold passionately states ?Preserving our freedom is one of the main reasons that we are now engaged in this new war against terrorism. We will lose that war without firing a shot if we sacrifice the liberties of the American people.?

Rational Unified Process :: essays research papers

Introduction This paper has the intention to explain what Rational Unified Process (RUP) is like an IBM product and a CASE tool. After is explained what phases it has, what are the most common extensions thus what are its workflows more used. The Rational Unified Process (RUP) is a software design method created by the Rational Software Corporation and now is part of IBM developer software. This paper describes how to deploy software effectively. The Rational Unified Process (RUP) use commercially proven techniques, and is a heavy weight process, and hence particularly applicable to larger software development teams working on large projects. Rational Unified Process (RUP) Rational Unified Process (RUP) is an object-oriented and Web-enabled program development methodology. RUP would be taken like an online mentor that provides guidelines, templates, and examples for all aspects and stages of program development. RUP is a comprehensive software engineering tool that combine the procedural aspects of development (such as defined stages, techniques, and practices) with other components of development (such as documents, models, manuals, code, and so on) within a unifying framework. The RUP defines the following guidelines and templates for team members to follow during a product’s lifecycle: Develop Software Iteratively Given the time, it takes to develop large sophisticated software systems it not possible to define the problem and build the solution in a single step. Requirements will often change throughout a projects development, due to architectural constraints, customer’s needs or a greater understanding of the original problem. Iteration allows greater understanding of a project through successive refinements and addresses a projects highest risk items at every stage of its lifecycle. Ideally each iteration ends up with an executable release – this helps reduce a projects risk profile, allows greater customer feedback and help developers stay focused. Manage Requirements A documentation framework is essential for any large project; hence, RUP describes how to document functionality, constraints, design decisions and business requirements. Use Cases and Scenarios, are examples of artifacts prescribed by the process and have been found to be very effective at both capturing functional requirements and providing coherent threads throughout the development and deployment of the system. Use component based architecture Component Based Architecture creates a system that is easily extensible, promotes software reuse and intuitively understandable. A component often relates to an object in Object Orientated Programming. The RUP provides a systematic way to build this kind of system, focusing on producing an early executable architecture before committing full resources on a project.

freeaw A Womans Fight for Independence in Kate Chopins The Awakening :: Chopin Awakening Essays

A Woman's Fight for Independence in The Awakening Right from the beginning the plot is almost conveniently evident. You find a woman, Edna Pontellier, tired of living her life as a pampered and "owned" wife and mother. She is searching for much more in her life, some sort of meaning for her whole existence. She searches for a long time but in the end, the inevitability of her life's pattern and direction wraps around her, suffocating her. She is overcome with wonder, confusion, and guilt for what she believes and what she does to express her beliefs. She finally finds a way to beat the "proper" 1890's lifestyle by committing suicide. During this story Edna struggles with three main opposing powers. First, there is the society's opinion of what a woman's "roles" in life was and how they should act, look, and feel. Second, is her independent nature. The last opposing power she comes across is her undying love for the charming Robert Lebrun. It is the unwritten rule that a woman should marry, have children, and be happy and content with that as their life. Society portrays this to be a woman's rightful job and duty. A woman should act and look "proper" at all times. This is what Edna is fighting against in this novel. She feels that, though many women agree with this "known" rule, it isn't fair. For six years Edna conforms to these ideas by being a "proper" wife and mother, holding Tuesday socials and going to operas, following the same enduring schedule. It is only after her summer spent at Grand Isle that her "mechanical" lifestyle becomes apparent to her. She sees how much she is unhappy with the expectations, held by society, of her life and she wishes to erase them and live her life as she wants. Edna has an independent, almost self centered, nature about her. Her need for an uncontrolled lifestyle is what leaves her feeling "owned" and wanting to break that label; she fights to do as she wishes. Little by little she breaks free of society's' image, letting her independence shine through. She cancels her Tuesday socials and helps out around the house doing little chores. The biggest step she made was her decision to move away from her mansion and into the "pigeon house", a little cottage around corner.

A Marketing Plan Essay

Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company’s objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written â€Å"Unique and Different†. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough due to the external factors, such as: – Continuous change – people deal every day with novelty and need to keep up with the changes and often forget to answer their true body and mind needs. Continuous technology development – due to this type of development people tend use every day, more and more the smart technology forgetting the â€Å"old fashioned† way to broaden their universe. – Demanding society – society demands more and more, forces the humans to act like robots and despite some hidden desire to give time to such relaxation moments, choose not to – out of capping to every day schedules. Decrease of the life quality – enslaved to a robotic life and forced to act as the society requests the quality of people’s lives is decreasing every day, being hard enough to start taking it from the beginning and understanding that above all they count the most These are just a few of the aspects that could harden the fulfillment of the set goal. The second step would be the SWOT analyses which is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Identification of SWOT is important because they can inform later steps in planning to achieve the objective. †¢ Strengths: the strength of the product could be characterized as mentioned above through: novelty, will to change, perspective, broaden the universe, awareness of one’s needs, discovering truths about one self and so on. This is considerably a step ahead of any other â€Å"writer† because this is intended not to be a novel well sold but a book that teaching you to get to know yourself in a different playful way. Weaknesses: contrary to the strengths mentioned above – a weak side would be exactly this – the fact that people forgot how to live their lives and became robotic, enslaved by the demands of a poor society. People have closed their eyes to the exact truth that lies before them. †¢ Opportunities: in my company’s case the elements that the project could exploit to its advantage would be exactly the point where we, as a society stand right now. The society is weaken, is confused, does not know whom to obey anymore or if it is of any purpose to do it and thus, this would be the perfect time to start doing some changes and create their own path. Threats: the basic elements in the environment that could cause trouble for our project are thin lines that lay between our project and those who just want to become some type of over night writers, by selling what everybody sell these days. It is difficult to explain to people right now that something could be different if they just gave it a try. The third step is building a strategic marketing plan and here most people fall into the trap of thinking that â€Å"marketing† just means advertising, PR or promotion. But marketing and a marketing plan is so much more than that, and includes everything from understanding the market to which you’ll sell your products and services, to choosing specific tactics you’ll use to reach that market. Building a strategic marketing plan is know where to place your products, when to place it, to whom start addressing and how to address exactly. The forth step is marketing mix strategy. Marketing mix is a strategy that has been formulated after taking into consideration the 4P’s of marketing: product, price, place and promotion. This marketing mix comprises four components namely; Product, Price, Place and Promotion. These four components are popularly known as the 4P’s of marketing mix. A marketer has to use a combination of these 4P’s to develop a profit-yielding strategy. The 4 Ps – establish the exactly the place of the product, where is situated, the targeted section of market and to whom is addressed. Promotion carries a high importance especially considering the fact that we are talking about a book. And of course The fifth step is the marketing budget is an estimated projection of costs required to promote a business’ products or services. A marketing budget will typically include all promotional costs, including marketing communications like website development, advertising and public relations, as well as the costs of employing marketing staff and utilizing office space. The costs in a marketing budget will be allocated according to the campaign and the media to be utilized. Some prior research will be necessary for the cost estimates to be as realistic as possible. Knowledge of key industry and market factors must be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition. You will want to allot funding in a way that exploits the weaknesses of your competitors and emphasizes your strengths. Considering that fact that our project is just starting and that the book is just one of the products it offers, it would be hard enough to analyze exactly the costs of just promoting the book, because generally we consider that the best way to present yourself is face to face, thus we are assisting as many fairs as possible – this way having the chance to meet people personally and present them the opportunity we offer, directly. Concluding – for the book, for now have been used online socializing networks and the presence to all the possible books fairs organized around the country. The sixth step is the marketing perform plan which may be part of an overall business plan. Marketing perform plan can function from two points: strategy and tactics. Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission,† which in turn provides the context for these corporate objectives. Having the same objective, performing a well established plan represents the basic step in achieving the set goal and acting in the direction of the future, seeing beyond today and developing a better tomorrow. The seventh step would be the perform evaluation. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance or of the achievement of a set goal. Everybody engaged in the entire process of the platform has well established goals to achieve and of course, well established terms to present their situation, Being about a platform the activity of the employees could be even more, analyzed and characterized by public – the public being the key factor that would position the project or that would situate it according to a percentage. And the eighth step is considered when adjusting the marketing plan as necessary after reviewing the annual balance or after analyzing the results of the set goals. After ongoing certain stages with a well planned goal – there is the need to and analyze the results of the goals and the exact position where we stand and if necessary start rethinking and adjusting the marketing plan or the spects which clearly didn’t answer our needs or expectations. Some aspects that could be rethought are: the way we address to people, the aspects we are trying to reach, the chosen moment /period, the benefits offered and a lot of other aspects – in this field having the possibility to joggle a lot with the way we put thing into action. Overall a marketing plan should state exactly what a business, company, project tries to emphasize and reach.