Tuesday, August 6, 2019

Genetically modified organism Essay Example for Free

Genetically modified organism Essay In 1994, the first genetically modified food was tested and sold out into the market. Since then, over 35 countries and establishments from all around the world have started producing genetically modified foods. Genetically modified foods should be permitted because of it’s health benefits and advantages to the economy. Genetically modified foods, also known as engineered foods and biotech foods, are foods whose DNA has been modified in ways that do not naturally occur. Scientists tweak the DNA of the food by collaborating it with genes from a different organism, which gives the manufacturer all control over the plants genetic structure. Most of the genetically modified foods are from plants such as potatoes, corn, rice and even salmon. Animal feed, is also made up of crops such as soybeans, which are almost all genetically modified, meaning the food we eat from animals such as cows and chickens, are all being fed genetically modified foods, which then passes down to the meat they produce. There are a variety of reasons to why people have started genetically modifying food. To begin, it can enhance the taste of food; it increases the nutrients and also prevents pesticides and diseases. It is also a beneficial factor for the producers and the consumers as they can both save money since genetically modified foods are cheaper and most importantly since they last longer, making this an economic benefit. Although all the benefits it provides, a lot of harm comes with it. The way GM foods are engineered, is by taking a gene out of one organism and placing it into another, which disturbs the plants natural DNA. This factor kills off normal cells and provides the plant with the chemicals that scientist have injected into the plants for them to be able to last longer. Lastly, this action introduces allergens and toxins to food. The only ones to benefit from GM foods are multinational biotech companies and GM food consumers. To begin, it is economically beneficial for biotech companies because they are able to grow more crops that would last longer than a naturally grown crop. An example of this would be a potato. A naturally grown potato could last up to 3 weeks without being destroyed, in comparison to the genetically modified potato, which could last up to 7 weeks without being destroyed. Meaning this could benefit both the producers and the consumers because the fruits and vegetables that are being modified have longer shelf lives making the consumer save money and benefit from the bought products. Following its long life ability, genetically modified foods improve the availability of food for the world. As it lasts longer and cost cheaper than organic products, it improves the availability of food for the world by only producing so much at a time. Instead of producing 5 organic potatoes that will die off in 3 weeks, genetically modified potatoes are grown and will last 7 weeks, making us save potato seeds, which save more food for later increasing the worlds food supply. As GM foods are increasing the world’s food supply, they also provide an additional amount of nutrients chemically made. Genetically modified foods are modified to have more nutrients in it than the original food would have. Golden Rice, for example, is claimed to be â€Å"fortified† with vitamin A, which is an essential vitamin for the human body, which is provided by GM Golden Rice. There have been a great number of studies tracking the effects of GMOs on animals. Overwhelmingly, these studies indicate that GMOs are safe to consume. Impact on farming, GMOs allows plants to be modified to grow in environments that would be normally inhospitable. Cheaper food means, easier farming means more food, which, in turn, means less expensive food. This is not only beneficial for the average consumer, but it can have global implications: less expensive food makes it easier to feed hungry populations around the world. Increased nutritional value GMOs can be modified to have greater nutritional value than the organism would have naturally. For example, scientists, hoping to eliminate the need for post-harvest processing, have genetically modified rice to contain significantly higher amounts of vitamin A. This â€Å"golden rice† is not yet legal in most countries, but experts expect it to be within the next few years. All the Yes points 1. Genetically modified foods fill original food with chemicals. 2. Genetically Modified Food can cause cancer. 3. Genetically modified foods greatly affect our long-term health and well-being. 4. Genetically Modified foods All the No points Genetically modified foods can help solve the food crisis.

Monday, August 5, 2019

Nursing Reflection | Inequalities in Health Case Study

Nursing Reflection | Inequalities in Health Case Study Introduction Reflection is a process in which we go over the events that we have been through and think over what happened, what we have done, and what we could have done better if we had to find ourselves once again in that situation. Reflection can happen either as we are going through something, or afterwards when we stop and reflect. Reflection helps us to gain insight as to why we act the way that we do and so help us to understand better how we behave in certain circumstances. Reflection is a dynamic method whereby a specialised person can gain awareness and achieve an understanding of how shared, social and individual experiences have contributed to professional training and knowledge (Wilkinson, 1996). ‘We can regard it as having three elements: return to experience, attending to feelings and re-evaluation of experience’, (Boud 2001)., Reflection is a way of developing practical knowledge and students can start using reflection as their knowledge of nursing mounts up. There a re two focal points of significance: unawareness and socio-political significance (Heath, 1998). Knowing is a self-motivated process and a product of individual thinking and changes as the person survives and interrelates in the world. Its qualifications are knowledge, cognizance and reflection. The results are to understand the behaviour and making sense and altering the behaviour, (Bonis, 2009). Reflection is being wary of what you do and say, either when you are experiencing something or afterwards, like when the person is looking through a window and sees himself within the perspective of a specific experience in order to challenge, comprehend and try to solve conflicts amid his own idea of what is right and what he actually practices, (Johns, 2005). Account Whilst on one of my placements at the Commcare I was asked to accompany one of the staff to the multiple daily assessment visits that they do. Commcare is an assessment unit which delivers support to the community by assessing individual needs and then acting accordingly, while at the same time providing assistance and care plans for the individual needs. Assessment is done to calculate the essential needs, to develop care plans, watch for timely improvement, and design delivery of the needed services,(Gamble and Brennan, 2006). Commcare’s aim is help the individual maintain his or her freedom while still living in the comfort of own homes. Individuals are referred to other services if needed. Persons can also be referred to the Malta Memorial District Nursing Association, (M.M.D.N.A.), which is a non-paying organisation, offering nursing and midwifery services. Commcare also provides the services of a physiotherapist, social worker, an occupational therapist and carers. ‘The precise organization and content of health services will differ from one country to another, but in any well-functioning health system, t he network of service delivery should have the following characteristics: comprehensiveness, accessibility, continuity, people-centeredness, coordination, accountability and efficiency’ ,(Global Health Observatory,2014) . After visiting some clients who needed some sort of service or other, we visited the last client on the list for the morning. When we rang the door-bell, a lady, who looked like she was in her early sixties, opened the door for us. As soon as we stepped in we could tell that this was an educated family. The house smelled clean and the occupants looked educated. This could be seen by the way that the house was kept, by their verbal communication and through their body language. Non-verbal and verbal hints are smart signals for transmitting and getting information, (Galloway, 1968). A slightly elderly gentleman joined the lady, and since both of them looked healthy and both were over sixties, I was wondering why we were actually there. Both of them asked us to go up the stairs and then we were guided into another clean room where there was this very old gentleman, with oxygen nasal prongs and sitting in a comfortable chair. The room seemed well equipped to the needs of the patient and some structural to build a small bathroom in his bedroom. The nurse started to ask who was everyone and we found out that whilst the elderly gentleman was the father, the other two were his non-married children and that all lived in the same house. The son, who was a priest, was mostly out of the house especially during the day while the daughter took care of the house and her father. However she was finding it difficult to leave the house even to go shopping since her father had returned from hospital and he needed some supervision and so she could not leave him alone. The father, who was quiet a tall gentleman and who was 92 years old, wished to bathe instead of showering . However he needed some assistance to wash the lower part of his body especially his feet and he would not allow his daughter to bathe him. The nurse was interviewing the daughter regarding her father’s needs and the dad interrupted the nurse to tell him that he must be included in the conversation. I smi led silently to myself as I could see that he meant what he said. The nurse nodded and started to address the gentleman as well but somehow once again he ended up addressing the daughter. The gentleman stood on his feet and cleared his voice with all the highest pitch that he could muster told that nurse that he was still here, on this world and since it was him that they were talking about, he wanted to know what they were saying and to be included in the conversation. The opinions and observations of those that we take care of are necessary to allow us to carry out care compassionately, with pride and respect, (Hemmingway, 2012). This home visit highly contrasted with a home to which we had been a few minutes before. The first thing that I noticed when the door was opened was the musty smell that came out and all that I saw at the time were a pair of very dirty shoeless feet even though the weather was very cold. The man who stood before us looked very old and he was by himself. His home was extremely dirty and poor-looking and I felt that I needed to get out as soon as possible. Conditions in which people live effect a person’s chance to be healthy and jeopardize their life expectancy, (World Health Organisation,2014). When the nurse started interviewing this client they found that he had no-one to help him, had no income and he had a multitude of health issues. Deprived people have more risk of developing disease due to their lower socio-economic status, (WHO, 2011). The man was only sixty-six years old and had been jobless his entire life. Although money was a problem he had been smoking and the nur se did ask him why did he spent the little money that he had on cigarettes and not use them to get food. But going through the only room which he occupied was a picture of him when he was much younger. In this picture he was smoking. People develop coping mechanisms to deal with problems and although this was not a good method to deal with his problems, and he had to be discouraged from using cigarettes, I felt that this issue could be handled later, after his more basic needs were met. Feelings and Thoughts The first thing that came to my mind when we visited this house was the difference in social class that exists on our island. Inequalities in health are not only connected to accessibility to health care services; there are other determining factors linked to the conditions in which we work and live (Whitehead et al., 2014). Barely twenty minutes before had we been to another house just a few minutes away, and the difference was tremendous. I could not help the feeling of the great injustices around us. Here was this educated, well dressed gentleman, warm in his house, being well cared for and looked after, while in the other house, the gentleman lived by himself, alone and dirty, with nothing in the house to eat except a piece of a stale loaf and some dried up tomato paste. Unconsciously I was comparing the gentlemen’s houses and way of living. The first house that we had visited was dirty, had no furniture except a bed in a corner and some very spare items, whilst the second house was very well attended to. I could never have imagined that there was so much difference in the way people lived. I was not blaming anyone but I did think about the inequities in health and social detriments I loved the way that the gentleman kept interrupting the conversation. He was very assertive in the way that he said that he had to be involved in the decisions which were being taken regarding his issues. It is true, some of us, me included, sometimes tend to decide about someone’s well-being without including and taking the opinion of the person about whom we are talking. Although the gentleman was very old, he was still very lucid and aware of what was going on and I felt that we were somehow taking away his dignity because we were treating him as if he was not there and we were taking decisions for him until he stopped us. It is by being conscious of individual actions that the health care professional may change his views and actions to develop more corrective measures in the nurse/client therapeutic relationship, (Maude,2012). Both of his children cared for him in their family home. The son spent a lot of time out of home, but the daughter spent all the time at home with her father and did not seem to have any time for herself. She was also not very young and seemed like she could profit from some help. Her father did seem a little demanding and I thought that she needed a break from her routine. I was glad to note that Commcare could offer the services of a carer for a few hours per week, an offer which she gladly agreed to. Something which I admire in the service is that it looks holistically at the needs of the person and the situation as a whole. Whoever goes to assess the individuals does this with an open mind and help is offered holistically. Holistic needs assessment is a procedure of collecting data from the patients and carer to discuss and improve the client’s requirements and ideals with the person as a whole by ‘integrating their physical, emotional, spiritual, social, and environmental well-being’, (National Cancer Survivorship Initiative,2011). Help is offered at all levels and I was impressed by the way that they follow their clients to see that they are getting what they need. ANALYSES During these placements I noted that most people do not know about the services that are provided and even if they know about them, they do not know how to access them. Maybe the local councils can help in this area by providing lists and telephone numbers to a number of government and non-government services and agencies that are available. Another thing that I noted is that we do our best to see that if possible care is provided in the homes and that is a very good thing, however we do not seem to offer a lot of support for those people who care for their elderly. Emotional illness affects both the way that carers provide the care as well as their private lives. Two of the most common disorders of the carers are anxiety and exhaustion, (Penson et al., 2000). I think that even in this area, local councils can help. They can create groups of local volunteers who could offer their services for a few hours to these people who in return would be able to take care of themselves for a few hours. These placements have reinforced my beliefs that being is nurse is not just helping with the medical and nursing advice. Assessing the patients in their own environment is also important if we are to treat the patients holistically. We are the patients advocate and as that we have to make sure that the treatment that they are getting is adequate. It is also essential to be empathic and supportive. Sometimes we need to put ourselves in that patient’s shoes or maybe ask the question ‘How would I treat this patient if she or he were my mum or dad?’ Practising empathy helps us feel stronger and less stressed because we will understand that we are somehow connected, (Dinkins, 2011). Going through some sites to research for this assignment, I came through an article which really had an impact on me. The article by Rhonda Nay,(2013), is about how our modern civilization has put apart our senior citizens and how this is our problem and that we should value senior citizens ‘and make care of older people and people with dementia an issue of high importance’. Most times we tend to think that old people cannot think for themselves, that they are no longer useful to the community. While it is true that they might not be as agile as they once were, it is also true that they can still contribute to society. ‘ The economic and social contribution offered by older people – in employment, volunteering, or caring for partners, children and other family members– is rarely acknowledged’, (Commission on Dignity in Care for Older People, 2012). Working with helpless people has helped me to improve my skills in handling delicate issues. They have helped me become aware of certain problems which I had not been aware of before, like poverty and like how important it is to look at the clients in a holistic way and without any prejudice. In other words, both the staff and the clients have helped me comprehend the concept of holistic care and the importance of looking at a client’s lifestyle as well as his history and not just focus on his medical condition. We are there to see past the illnesses and we are there to teach patients on how to adopt better lifestyle choices which can positively affect their health. I am sure that having more insight will help me to continue to offer the best service to our clients. References A. (Eds.) Promoting Journal Writing in Adult Education. New Directions in Adult and Continuing Education No. 90. San Francisco: Jossey-Bass, 9-18. Bonis, S. (2009). Knowing in nursing: a concept analysis. Journal of Advanced Nursing, 65(6), 1328-1341. doi:10.1111/j.1365-2648.2008.04951.x Boud, D. (2001). Using journal writing to enhance reflective practice. In English, L. M. and Gillen, M. Charles Galloway, C., (1968), Theory into Practice, Vol. 7, No. 5, Workshop in the Analysis of Teaching), pp. 172-175, Published by: Taylor Francis, Ltd. Article Stable URL: http://www.jstor.org.ejournals.um.edu.mt/stable/1475983 Commission on Dignity in Care for Older People, pg 6, http://www.ageuk.org.uk/Global/Delivering Dignity Report.pdf?dtrk=true Dinkins, C. (May 10, 2011) Ethics: Beyond Patient Care: Practicing Empathy in the Workplace OJIN: The Online Journal of Issues in Nursing Vol. 16 No. 2. Gamble and Brennan, 2006, Working with serious Mental illness. Global Health Observatory, 2014, Service Delivery, http://www.who.int/gho/service_delivery/en/ Heath, H. (1998). Reflection and patterns of knowing in nursing. Journal Of Advanced Nursing, 27(5), 1054-1059. doi:10.1046/j.1365-2648.1998.00593.x Hemingway,A., (2012), â€Å"Humanity, respect and dignity are the foundations of practice, www.nursingtimes.net / Vol 108 No 40 / nursing times ,Pg 11 Johns,C., Transforming Nursing Through Reà ¯Ã‚ ¬Ã¢â‚¬Å¡ective Practice; Chapter 1., Expanding the Gates of Perception, Pg 2. Maude,P., (2012), Utilising Reflective Practice Journals to Explore Student Fears and Feelings during Psychiatric Nursing Clinical Placement, International Journal of Modern Education Forum (IJMEF) Volume 1 Issue 1,August 2012, Pg 21 National Cancer Action Team, London: NCAT; 2011. Holistic needs assessment for people with cancer: a practical guide for healthcare professionals, http://www.ncsi.org.uk/wp-content/uploads/The_holistic_needs_assessment_for_people_with_cancer_A_practical_Guide_NCAT.pdf nals. Nay,R., (2012), An age-old problem: society fails to truly embrace its seniors., http://theconversation.com/an-age-old-problem-society-fails-to-truly-embrace-its-seniors-16299 Nonverbal Communication Penson, R.T., Dignan,F.L., Canellos,g.p., Picard, C.L., Lynch,T.J., Burnout: Caring for the Caregivers , The Oncologist 2000; 5:425-434 Whitehead, Povall, S., Loring, B., WHO, (2014), The equity action spectrum: taking a comprehensive approach; Guidance for addressing inequities in health, Pg 3, http://www.euro.who.int/__data/assets/pdf_file/0005/247631/equity-action-090514.pdf?ua=1 World Health Organisation, 2004, Social Detriments, http://www.euro.who.int/en/health-topics/health-determinants/social-determinants/social-determinants World Health Organisation, 2011, 10 facts on health inequities and their causes, http://www.who.int/features/factfiles/health_inequities/en/

Tourist Data In Himachal: An analysis

Tourist Data In Himachal: An analysis Himachal Pradesh is one of Indias best tourist attraction regions, with its green valleys, snow covered Himalayan ranges and unique beauty, it is indeed a comfortable place for tourists. The region has a rich cultural heritage that attracts thousands of tourists each year. The outer fringe of Himachal is formed by the Shiwalik hills, which are characterized by shallow valleys and dense scrub forests. The mid ranges have the majestic Himalayan cedar and the spruces followed by alpine meadows that intersperse themselves with the snow clad peaks of the Greater Himalaya.(tourism policy 2005) The variances in climate and forest cover in Himachal make it attractive in different seasons of the year. The region also has a varied topography with beautiful flora and fauna. According to tourism policy 2005, Himachal has 32 sanctuaries, that is; Simbalwara (Sirmour), Churdhar, Chail (Solan), Maharana Pratap Sagar (Kangra) Manali (Kullu), Kanwar (Kullu), Kalatop Khajjiar (Chamba) and Daranghati (Shimla)., 2 national parks, Pin Valley National Park, Spiti and the Great Himalayan National Park, Kullu; and 3 game reserves, Kufri (Shimla), Manali (Kullu) and Gopalpur (Kangra). There has been an increasing number of tourist visits to Himachal since the 90s to date. Lahaul-Spiti and Kinnaur districts have emerged as the most common destinations. Table 1. Below shows the increasing rate of tourist visits in the region. Visitors come from different nations all over the world, some of which are; United Kingdom, United States of America, France, Germany, Canada, and Malaysia. There are also domestic visitors that have been recorded and the ratios predict that there are more domestic visitors as compared to foreign visitors. The trend of tourists visits follows the climate seasons of Himachal, the seasons in Himachal are not different from those of the whole India, India has quarterly climatic seasons, occurring every three months in a year. The first quarter is snowing and stormy, the second quarter is dusty because of the sun, it is a dry season, the third is the rainy season and the fourth is just fine weather. The tourist season normally begins in the snowfall and the numbers escalate in the summer. More Data on Tourists Visits to Himachal Number of domestic tourists between 2003 and 2004 was 5 million [HT May 2004] Number of foreign tourists between 2003 and 2004 was 15,000 Total Number of tourists in 2007 was 720,000 [CNEI Jan 2007] Increase of foreign tourist inflow from 2005 to 2006 was 20% Target for foreign tourist inflow from 2006 to 2007 was 18% Table3: Tourist Visitation to Himachal YEAR(Monthly visitors) DOMESTIC FOREIGN 2001 521,866 8,171 2003 673,914 8,501 Source: Hindu times 16th May 2004 In 2003 the average population in Kulu Valley found in Himachal during summer was 50,000; the number of foreign visitor to the Kulu valley is 35,000 annually. The number of visitors to Rohtang Pass in Himachal Pradesh during the peak season can go up to 10,000 daily. Governments Involvement in Tourism In 2005 the government came up with a policy to improve tourism in Himachal and other areas and below are the objectives of the policy; (1) To establish Himachal Pradesh as a leading tourist destination in the country and abroad; (2) To make tourism a prime engine for economic development and prosperity of the State and as a major means for providing employment; (3) To encourage a strong and sustainable private sector participation in creation of tourism infrastructure especially through public private partnerships; (4) To promote sustainable tourism, which is not only environmentally compatible but also leads to economic betterment of the rural people; (5) To attract quality tourists and to increase their stay in the State; (6)To safeguard the States natural and manmade heritage; (7) To encourage civil societies non-governmental organizations for promotion the conducting of tourism related activities; (8) To position Himachal Pradesh as a one stop destination for adventure tourism; The Tourism Department proposes to work actively with the Wild life Wing of the Forest Department to further develop and improve wild life parks/zoos, bird watching towers and other public utility services for the facility of the tourists. The government plans to set up a reasonable fee for the maintenance of the parks. The state government together with the central government is also planning to make some efforts in developing the unexplored destinations to improve the sanitation, the accommodation, the parking, the roads, toilets, beautification and land scaping of areas that are of interest to the tourists. According to the government efforts will be made to keep these areas clean. And in the area of construction there is a plan to limit construction so as to control the population and hence reduce congestion in these new areas, the construction that is to be accepted is supposed to preserve the architecture and ecology of the state. The government is concerned with preserving the cultural uniqueness of tourist areas so as to maintain the tourist visitations. By focusing on quality tourists the State Government also aims at promoting sustainable tourism and encouraging the private sector to develop tourism related infrastructure in the State without disturbing the existing ecology and environment.(India tourism Policy 2005) To promote tourism in the countryside and to lesser-known areas, appropriate infrastructure will be developed within available resources. Himachal was earlier known only for the summer season. Efforts are being made to break the seasonality factor and tourism products have been diversified to attract the tourists in other seasons too. Involvement of Other Local and National Authorities in Hospitality According to the tourism policy, the private sector will continue to be encouraged to set up guest houses for which subsidy will be provided from the State budget. Tented accommodation will be encouraged with local participation so that maximum benefits accrue to the local economy. The government has also set up tourism councils under the Tourism Act 2000 in the tourist attraction areas so that some fee is charged from the trekkers and tourists the proceeds of which will go to the locals for the maintenance and upkeep of the tourism related infrastructure and for regulating tourism on sustainable basis. To Improve on Transport The Manali Leh route which has already become a favorite for both domestic as well as international tourists will be further improved in coordination with the Government of J K and efforts would be made to link it to the Buddhist Circuits of Shimla Kinnaur- Spiti Udaipur -Pangi and Palampur -Dharamshala Dalhousie. Economic Implication of Tourism in India and Himachal in Particular Tourism is a key sector in Indias economy. It is presently Indias third largest foreign exchange earner after garments, and gems and jewellery. The best way in which the tourism industry is helping in income generation is through generating employment opportunities to the locals, hence improving their life styles. Many women and youths have gotten jobs in hotels, travel agencies, airline services, making art pieces and other cultural activities. Tourism also offers potential for utilizing natural resources like landscapes, rivers, beaches, mountains and others for the economic benefit of the population. The tourism industry employs more than 3% of the total Indian labor force while about 23 million persons derive their livelihood from tourism indirectly. So many new jobs are being created as the sector grows and because of this it is clear that tourism has become a very important sector in the Indian economy. The economic contribution of tourism income to state revenue is around 5 billion Rs annually. (Hindu times 12th May 2004) which is 8%, the tourism Policy of 2005 proposes to increase it to 15% by the year 2020 and the contribution of tourism to Himachal Pradeshs state domestic product is 2%. The Hospitality State of Himachal; By 2003 Himachal had 53 hotels, having 963 rooms and 2,052 beds; there were 60 restaurants and cafes, 25 luxury coaches, 1 Tata Sumo. These are all HPTDC (Himachal Pradesh Tourism Development Corporation) tourist facilities. News has it that some of these facilities have been privatized and others are also up for the same. Himachal Pradesh has 1,512 hotels that have been registered by the tourism department and these have a bed capacity of 32,302. In Manali there are 14,000 registered hotel beds. More Data on Hotels Hotels in Shimla Shimla being the capital city of Himachal Pradesh is always frequented by visitors either on official duty or for holidaying. Shimla boasts of a few heritage hotels in addition to luxury and comfort hotels. Hotel Woodville Palace is a premier heritage hotel has 31 rooms, Hotel Springfields is spread over 4 acres of land but only has 11 rooms. Guests checking into this heritage hotel experience a wonderful blend of old world charm and modern facilities; it is a hotel for high class tourists. Another hotel is the Cecil belonging to the Oberoi group, is a deluxe luxury hotel having 79 aesthetically designed elegant rooms. The other hotels in Shimla include Hotel Span Resort, Hotel Snowcrest Manor, Hotel Ashok, Hotel Banon Reosrt, Ram Regency Honeymoon Inn, Hotel Devlok, and Manali Inn. The Regent Center Point and Apple Valley Resort. Five Star Hotels in Shimla There are three major five star hotels in Shimla. Those are Radisson Shimla, Hotel Windflower Hall and Shilon Resort. These 5 star hotels offer excellent accommodation facilities and are highly preferred by visitors. Four Star Hotels in Shimla There are three major four star hotels in Shimla. Those are Hotel Asia The Dawn, Hotel Quality Inn Himdev and Hotel Pineview. These hotels are well known for the facilities offered by them and are highly favored by visitors too. Three Star Hotels in Shimla The three star hotels in Shimla are well known for providing visitors with good facilities at reasonable prices. The three star hotels in Shimla are Hotel Ashiana Regency, East Bourne Resort, Baljees Regency, Hotel Combermere, Fair Mount Shimla and, Himanis Premium Shimla. Heritage Hotels in Shimla The heritage hotels in Shimla are normally buildings with historical importance or are old buildings. The leading heritage hotels in Shimla are Chapslee Palace, Hotel Oberoi Shimla, Clarkes Hotel, Woodville Palace Resorts and Hotel Springfields. Luxury Hotels in Shimla There is a wide range of luxury hotels in Shimla. Those are The Cecil (Oberoi Group),Shimla, Radisson Jass Hotel , Shimla, Wildflower (Oberoi Group), Mashobra, Hotel Willow Banks, ( The Mall ) Shimla, Woodville Palace, Shimla, Hotel Combermere, Shimla and The Destination, Kalka-Shimla Highway, near Kandaghat. Deluxe Hotels in Shimla There are a lot of deluxe hotels in Shimla. Those are Woodpark hotel, (near Kufri), Shimla, Hotel Silverine, Shimla, Ashiana Regency, Shimla, Brightland Hotel, Shimla, Hotel Baljees Regency, Shimla, Hotel Himdev, Shimla, Hotel Surya, Shimla, Hotel Leela Regency, Shimla and, Honeymoon Inn, Shimla. Standard Hotels in Shimla There are eight major standard hotels in Shimla. Those are Hotel Victory, Shimla, Hotel Shingar, Shimla, Hotel De Park, Shimla, Sukh Sagar Resort, Shimla, Hotel Himland West, Shimla, Hotel Blossom, Shimla, WILDSIDE- Eco Retreat Campsite, Shimla and Cedar Heights Resort, Shimla. Budget Hotels in Shimla The budget hotels in Shimla are for those who want good facilities at lesser costs. There are five major budget hotels in Shimla. Those are Galleu Resort, Shimla, Hotel Mayur, Shimla, Park Woods Resort, Shimla, Hotel Dreamland, Shimla, and Hotel Taj Palace, Shimla. This is where most of the domestic visitors with a relatively low but not so low standard of life spend their nights when they visit Himachal. Banjara Camps and Retreats in Shimla There are 5 major banjara camps and retreats in the vicinity of Shimla. Those are Sangla Valley, Himachal, Mori Retreat, Shimla, Thanedar Retreat, Shimla, Sarahan Retreat and Shoja Retreat, Shimla. Resorts in Shimla There are a couple of resorts in Shimla that are well known for the superb facilities offered by them. The major resorts in Shimla are Snow King Retreat, Whistling Pine Resorts and The Chalets Naldehra. Hotels in Kullu Manali Kullu Manali is among the most visited hill stations not only in Himachal Pradesh but also in India. A few of the notable hotels in Kullu Manali include Hotel Span Resort on the River Beas banks, Hotel Snowcrest Manor, Hotel Banon Resort, Ram Regency Honeymoon Inn, Sagar Resorts, and Manali Inn. The other noteworthy hotels in this north Indian hilly state are Hotel Grand View in Dalhousie, Hotel Hill Top in Chamba, Hotel Aupam Resort in Dharmsala, Hotel Taragarh Palace in Taragarh, and the Judges Court in Kangra. About Transport in Himachal Because of shortage of vehicles in Himachal, there are many other vehicles from out of Manali that are used for tourist activities, the number of vehicles entering Manali on a daily basis are over 1,000 during the peak season. The number of vehicles heading to Rohtang Pass during the peak season can go over 2,000 vehicles daily. During the peak season, many vehicles come to these tourist areas causing a lot of traffic jam and therefore discomfort to the tourists, the traffic jam can go on for about two hours or so, which is time consuming on the side of the site seers. This is also attributed to the size and number of roads which seems less as compared to the number of visitors trafficking Himachal Pradesh for tourism. Also because of development purposes the towns are under construction, for example in Shimla, the roads have had several disturbances because of the electricity boards that have been digging from time to time and not only them but also the telecommunications people as well as the road constructors. Traffic is not only experienced by the vehicle owners but also the increasing number of pedestrians is becoming a problem in this tourist area, the malls and shopping are no longer as attractive because of the masses that crowd the places, dropping all sorts of waste papers, waste bottles making the place so hard to maintain, the government has been trying to find ways of improving the situation but there is still a lot of work to be done in order to ensure that the environment is taken care of. Because of the different developments the forest areas of Shimla have not survived the saw and many trees have been lost in the process. The rise in population has led to increased air pollution in the area; the mountainous areas are no longer as clean and attractive as they used to be. The pollution levels goes to the peak during the winter season because of the heating machines which use coal and others wood, releasing a lot of carbon monoxide into the atmosphere, and it reduces in the rain y season. The pollution is also increasing because of the vehicles that use fuel for their running, the exhaust into the atmosphere is increasing day by day and it is worse during the peak tourist seasons, burning garbage is another factor leading to increased pollution. Below is a SWOT analysis that has been carried out on Himachal Tourism SWOT refers to Strengths, Weaknesses, Opportunities and Threats According to the tourism policy of 2005 the STRENGTHS are: Himachal is one of the rare places in the world offering five distinct seasons, thus having potential to attract tourist inflow round the year; It is both politically and socially stable. India is Recognized as a peaceful and hospitable State; The climate is healthy. It is a pollution free environment; Offers a rare conglomerate of eco-tourism, pilgrimage, adventure, culture, heritage, leisure, wilderness etc.; Fairly good infrastructure; High literacy; Rich history and heritage that has something to offer to all. Its Buddhist monasteries, which are of thousand years of old, ancient temples, churches and cemeteries; Special package of incentives for setting up of tourism units; Strong political will to promote tourism; WEAKNESSES: Negligible air and rail link in the State; Inadequate flow of foreign tourists; Non-disbursal of tourists round the year, putting severe strains on civic infrastructure during the peak season; Lack of trained tourist guides at important tourist places and historical tourist sites; Saturation at the established tourists destinations; No new major tourists destination has come up recently; Lack of adequate parking places at important tourist places; Poor marketing of the State abroad and inadequate marketing within the country; Very little budget; Problem of land acquisition; Problem of conversion of forest land. OPPORTUNITIES: Strong potential for activity based tourism such as white water rafting, Para-gliding, trekking, mountaineering, water sports, mountain biking, Car Rallies etc.; A strong base for heritage tourism to attract persons from all walks of society and religious beliefs; To develop an ideal destination for nature lovers by promoting eco-tourism; Create synergy between heritage and pilgrimage tourism; Development of wetlands of the State to attract nature lovers especially bird watchers; Promote the State as an open university and learning centre in mythology, anthropology and ornithology etc.; Position it as an ideal destination for the film industry; Himachal has something to offer to persons of all ages, groups, beliefs and interests. There is unlimited scope for development of varied tourist packages; Himachal can become one of the leading adventure destinations in the world; Promote wilderness tourism for lovers and seekers of nature, peace and quiet. Create new destinations in yet unexplored but beautiful areas. This would also ease the burden on established tourist destinations. THREATS: Tremendous strain leading to collapse, at times, of civic amenities at leading tourist destinations during the season; Haphazard growth construction threatening the environment, especially at the leading tourist destinations; An alarming growth of concrete structures creating a disharmony with the local environment; Unscrupulous commercialization of tourism could erode the social and cultural values; Aggressive competition amongst the leading tourists States and a strong promotion of tourism by other States; Lack of coordinated strategy by the different Government Departments; A large increase in volume and limited increase in value; Poor garbage/ waste disposal posing threat to the environment. Discussion and Analysis of Data Quantitative Analysis According to the data above, the number of tourists coming to India and to Himachal Pradesh in particular increases every year, on average the number increases by 10,000 tourists annually, this has an implication that the income generation of the nation through ecotourism in Himachal Pradesh is also increasing annually. This large increase would therefore call for an increase in the number of hotels and transport facilities in the tourist areas. The 53 hotels and 60 restaurants in 2003 cannot be counted sufficient to hold the increasing number of tourists, the number of hotels and restaurants are also supposed to be increasing at the same rate as the number of tourists. Looking at the government plans in the data above, there is hope that more hotels, restaurants and transport facilities will be put in place but there is also a challenge of space and environmental conservation which have to be considered while thinking of increasing the number of hotels and other facilities. In reality it is hardly impossible to consider increasing facilities depending on the number of tourists because according to the data above tourists will continue increasing and therefore if buildings are to increase depending on tourist numbers then there will come a time when the government will have to encroach on the natural resources space to meet accommodation needs, if this ever happens that means the whole sense of tourist attraction wont have meaning because there will be very little left in terms of scenery to attract tourists. The SWOT analysis above shows that the government is so aware of the potential that is within the tourist attraction areas and therefore knowing the strengths, weaknesses, opportunities and threats it is easy to know where to invest much. But the challenge comes in on the national budget, despite the fact that the above data tells us that tourism industry contributes 8% to the state revenue, the government analysis shows that the industry has a limited budget, and that is why development is becoming so hard. This shows some contradiction, the contribution of the tourism industry to the national revenue is enough to develop the tourism industry and therefore there should not be a shortage in terms of budget since the industry can run on its own. According to the data, there are more domestic tourists visiting Himachal as compared to foreign tourists, any nation would prefer to have more foreign than domestic tourists, for the case of Himachal the reasons have been explained in the data that there is a shortage in the airline services and of course accommodation as well, government has realized this need and has come up with ways of increasing availability of air transport for the tourists which is good, all this has been stated in the policy above. Qualitative Analysis To start with the point of increasing the available airlines and air crafts in order to allow more tourists to visit Himachal, this is a bright idea on the part of the government, and the data depicts a gap by not clearly explaining how the government plans to do all this without degrading the environment of the area and therefore without disturbing the eco system, there is an obvious challenge here which the government and local authorities need to address and integrate in their planning. According to the above data, the government is fully involved in developing ecotourism and data shows that the government is ready to work hand in hand with the local and national authorities in improving the hospitality sector, something which is really encouraging. The SWOT analysis shows that one of the strengths of Himachal is that the environment is pollution free, as the number of tourists increase in Himachal this strength is turning into a weakness and a threat at the same time, pollution is increasing at a high rate as some part of the secondary data is showing us that the more the people, the more garbage, the more fuel use and therefore combustion activities are increasing which cause greenhouse gas emission in the environment, there is need for the government to think highly on this. Some of the threats spelled out by the SWOT analysis can be controlled by the authorities for example the alarming growth of concrete structures leading to destruction of the environment, the authorities can think of an alternative to concrete structures and as for the threat of haphazard growth and construction also threatening the environment, there is need to restructure the tourist areas and come up with infrastructure standards to be followed by the local and national authorities who are dealing with hospitality. According to the data on hotels in Himachal, the luxury hotels are very few in number, with the governments aim of increasing quality tourists, tourists who know and appreciate the environment, tourists who come with the aim of not only enjoying nature but also getting educated through nature, there calls for increase of the number of luxurious hotels in the area because such would prefer to spend their time in a more comfortable place. In this case the local authorities have to work hand in hand with the government because such developments need a lot of land and funds.

Sunday, August 4, 2019

play review :: essays research papers

Play Review   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"COPS† When I found out that I had to attend theater Play’s [plays] for class I was looking forward to attending them. I told my wife that I had to attend and she had to go with me. Since I was not too excited about going to a play I let my wife pick out the play.   Ã‚  Ã‚  Ã‚  Ã‚  We decided to see â€Å"COPS† at the Steve Allen Theater in Hollywood. The two main characters are undercover Chicago police officers. They would always come to the diner early in the morning and tell stories of there experiences in the police department. But this particular night was going to be different from any other night. As we proceeded to enter the theater we walked up a flight of stairs to the second floor of the theater. As I entered the theater I was surprised how small it was. The stage was set up as a diner in City of Chicago in the 1970’s at approximately two in the morning. The diner consisted of a working stove, frying area, and all the working restaurant equipment. As I walked into the theater I noticed one of the actors standing by the stove cooking what appeared to be bacon. The smell of bacon filled the air. The cook, was also playing the part of the owner of the diner, was interacting with the waitress like we did not even exist. As I was seating and waiting for the performance to begin I was looking at the stage area and was very impressed to the detail they put into the set. The set was a small area with about five tables, 4 bar stools, and wood panel walls. I noticed their [there] where [were] three actors on stage: the waitress, the cook, and a customer reading a newspaper and eating his omelet. The lighting was art deco design with fluorescent round balls that hung below the ceiling. The door opened in the diner, an actor walked into the diner drenched in water. I could hear the sound effects of the rain. The actor sat on one of the bar stools in the counter. The door opened again and there was one of the main characters of the play. This character was one of the undercover police officer’s [officers] that was a regular at the diner. This actor gave a great performance. His interaction with the other actors was, as they really were not acting at all.

Saturday, August 3, 2019

Therapeutic Benefits of Stem Cells Essay -- Science Health Technology

Therapeutic Benefits of Stem Cells A stem cell is a cell which can differentiate into any other type of cell in the body. It can become a blood cell, a liver cell, or even a nerve cell. The only problem with stem cells is that they can only be found in the bone marrow of living humans or the gonadal tissue of developing fetuses. There are many people who believe that stem cells are the miracle cure for cancer, Parkinson’s, and many other terminal diseases, but there are large groups of people opposed to the use of stem cells because of the means by which they are attained. This debate will go on indefinitely, because there are prodigious amounts of support for both sides of the issue. The many benefits of stem cells out weigh the ethical issues behind the retrieval methods. There are many diseases that can be cured with stem cells. Lou Gehrig’s disease is a disorder in which the â€Å"nerve cells which operate muscles degrade over time† (Langreth, 2001). There is no certain cure for the disease, but â€Å"embryonic stem cells have been known to differentiate into motor neurons† (Langreth, 2001). The fact that stem cells can become motor neurons is astonishing because they can lead to a cure for Lou Gehrig’s disease. The possibility of curing this disease has many positive implications. Before, anyone who developed this condition was labeled as â€Å"dead† because there was no possibility of curing the disorder. The fact that we have a chance to cure this disease through the use of stem cells gives the people who suffer from the disease a glimmer of hope that they can be cured. Another disease which can possibly be cured through the use of stem cells is X-SCID. X-SCID is an X-linked immunodeficiency that is genet ically inherited... ...5F0+ds+%5Fs%5F0+dstb+KS+fcl+Aut+hd+0+hs+0+or+Date+ri+KAAACBVB00236207+sm+KS+ss+SO+C061&cf=1&fn=1&rn=1&+KS+so+b+ss+SO+C495&cf=1&fn=311&rn=319 4. Langreth, Robert. Daring to Live. Retrieved March 25, 2003 from http://web13.epnet.com/citation.asp?tb=1&_ug=dbs+0+ln+en%2Dus+sid+EEDE302C%2DD4AF%2D4AE5%2D8E99%2D32B074FDD225%40sessionmgr3%2Dsessionmgr4+2762&_up=dba+aphdeh+st+alpha+43DB&_us=bs+ALS++AND++stem++cells+ds+ALS++AND++stem++cells+dstb+KS+hd+0+hs+0+or+Date+ri+KAAACBVB00282442+sm+KS+so+b+ss+SO+1F99&cf=1&fn=1&rn=1& 5. FDA Consumer. Temporary Halt on Gene Therapy Trials. Retrieved March 25, 2003 from http://web13.epnet.com/citation.asp?tb=1&_ug=dbs+0+ln+en%2Dus+sid+EEDE302C%2DD4AF%2D4AE5%2D8E99%2D32B074FDD225%40sessionmgr3%2Dsessionmgr4+2762&_us=bs+X%2DSCID+ds+X%2DSCID+dstb+KS+gl+%5Fs%5F8+hd+0+hs+0+or+Date+ri+KAAACBVB00282749+sm+KS+so+b+ss+SO+CBEE&cf=1&fn=1&rn=1&

Friday, August 2, 2019

Discuss How Sherriff Presents Human Weakness

Discuss how Sherriff presents human weakness and frailty in Journeys End Journeys End was written with the intention of â€Å"letting the war speak†. The lives of the officers on the front line during 1917 are examined. A key theme that is explored throughout the play is the reactions of the mind and body, under the stress of the war. Each character represents the weakness of the human being in an individual way, but the character on which frailty is mainly focussed is Stanhope. Stanhope is the topic of many conversations within the dugout and the first conversation we see, Stanhope is mentioned.The conversation is between Osborne, the second in command, and the commanding officer of the company being relieved. The commander inquires as to whether Stanhope is â€Å"drinking like a fish†, this indicates towards the audience for the first time, that Stanhope is an alcoholic and is seen to turn to alcohol to cope with the war. Osborne jumps to the defence of Stanhope, expl aining that Stanhope is â€Å"the best company commander†. Despite Stanhope’s coping mechanism of alcohol, he still has respect shown to him by his men.This is shown throughout, yet more so in the final moments of the play when the troops are rallied by Stanhope for the raid. Stanhope is shown to reject reminders of life before the war, and if his family waiting for him back home is mentioned it will not be tolerated. He shows that he does not want to be reminded when Raleigh arrives at the dugout and Stanhope becomes agitated. The conversations between the men and Stanhope are riddled with â€Å"silence† and on stage this would show the tension between the characters build up.We see how the war has also made Stanhope paranoid, and Stanhope’s irritation and paranoia become clear when he is insistent on looking through Raleigh’s letters home, to see if he has put anything derogatory about Stanhope. He is afraid that the truth about him being an alco holic will reach home, and as Sherriff has told us, Stanhope has a fiancee waiting back home, and Stanhope does not want her view of him as this leader of the men to be damaged, especially by Raleigh writing home â€Å"and tell her I reek of whisky all day†.Stanhope’s human qualities are not shown often throughout the play, yet when Sherriff introduces his fiancee who is waiting him back in England; it adds a tender heartedness to the character. Stanhope also seems to distract his self from the war by being obsessed with cleanliness and hygiene. This is also related to the war and shows the characters drive and determination to make it through the war. Stanhope is described in the stage directions as having â€Å"well brushed† hair and is shown to have â€Å"care for† his uniform.Further in the play, the audience witnesses the death of Osborne who is seen as the caring figure within the dugout. After this, Stanhope uses anger along side the alcohol as a c oping mechanism. It is shown how Stanhope appears to have lost everything, because of Osborne’s death. He has also lost Hibbert after using his authoritative powers over him and forced him to â€Å"get out† and â€Å"go to bed†. When Raleigh tries to talk to Stanhope about how he copes, Stanhope tells him to â€Å"get out† and so loses him as well. This scene shows the beginning of the downfall of Stanhope and bodes the ending of the play with the death of his soldiers.In the play Stanhope admits to his need for alcohol to cope with the war, stating that if he was not â€Å"doped with whisky† he could â€Å"go mad with fright†. Possibly showing why he showed sympathy towards Hibbert when he was breaking down, and that if Stanhope can survive the war he could possibly change. Overall Stanhope is presented as a man with is weaknesses yet has the courage (although this could be because of the doping effects of alcohol) to push on throughout his stay in the dugout and the war. He is regarded as a hero in the eyes of his men.Sherriff shows us Stanhope as an officer with a great experience of the war, yet this is juxtaposed with the fresh new recruit who is â€Å"straight from school†, Raleigh. The young soldier is idealistic and has arrived at the front lines with little knowledge of the reality of it all, but is in search of the intangibles, honour and glory. Sherriff shows this to the audience by having Raleigh describe the war like a game at school, using words such as â€Å"cricket† and â€Å"rugger†, which show the youth, innocence and naivety of Raleigh.When the reality becomes clear, Raleigh’s attitude towards the war changes dramatically. The death of Raleigh at the end of the play sums up his characteristics in the best possible way, his innocence is shown until his final moments when he compares the wound in his back to be â€Å"just the same† as getting â€Å"kicked† in a game of â€Å"rugger†. His death signifies much more than the passing of one soldier, added with Raleigh passing, the candle flame extinguishing, shows the death of society in 1917 and of innocence, showing how nothing could return to the way it was in the years previous to the war.After the raid which occurs near the end of the play, Raleigh’s view on the war has changed after he witnesses the first deaths of people he knew. He questions as to how Stanhope can stay drinking â€Å"champagne† whilst Osborne’s body is â€Å"lying-out there†. Again this shows the audience just how naive Raleigh is, as he has never experienced the loss of someone close to him and the effect that the war has on people. Despite Raleigh’s innocence and weakness, he is determined to fight until the end, showing that his character (although naive) has strength.In his final scene, Raleigh is told he has â€Å"got a Blighty one†, yet Raleigh believes he â€Å" cant go home† showing how although it is the end, Raleigh has matured and has become a true soldier, willing to stay and fight on even in the face of adversity. Raleigh has finally achieved his goal of obtaining the intangibles, honour and glory, but the question the audience would be asking is, was his death worth gaining these? The relationship that is built up between Raleigh and Stanhope is examined from the beginning of the play, especially from the view of Raleigh worshipping Stanhope as a hero, â€Å"he’d just got his MC and been made a captain.He looked splendid†. Near the end of the play, Stanhope changes his mood from not liking the fact that Raleigh is a member of his company, to a gentler approach, â€Å"he bathes the boys face†. This shows the audience the relationships which were formed by men during the war, even if this specific event does have feminine connotations. These relationships were a necessity to combat human frailty and weakness. Osborne is conferred in two contrasting ways.In his physical appearance he is â€Å"hard as nails† and is seen as second in command of the company, but at the same time Sherriff also presents Osborne as an â€Å"uncle† to the men, due to his nature of being gentle. Stanhope seems to have a large dependency upon Osborne and this is shown when Stanhope calls him â€Å"dear old uncle†, the use of dear here shows how much Stanhope needs him. Osborne is a humble and intelligent man. This is expressed when Osborne quotes a line from Alice in Wonderland (which is the book he is reading) â€Å"how doth the little crocodile†¦with gently smiling jaws†.The audience is given a depth to Osborne’s character, and the â€Å"kid’s book† shows us his form of escapism from the war. The choice of book that is included could be seen as significant, as the characters in Alice in Wonderland are so mad, this could be used to represent the madness of th e war and how little sense it made to many people. Osborne, in some ways, has more to deal with than the rest of the officers in the dugout, and thus this shows his strength, as he must cope with the problems of the other officers, as they look up to him as â€Å"uncle†, he is an outlet for the men and allows them to show their weakness.Trotters coping mechanism is similar to that of Stanhope’s, in the way that he results to consuming a substance. It is clear that Trotter copes by eating, as he â€Å"has put on weight during the war†. Trotter also draws â€Å"a hundred and forty-four little circles on a bit o’ paper† which represent the one hundred and forty four hours which the officers must stay posted at the dugout and surrounding trench. Trotter is seen to maintain the company’s morale, as his (attempts to the) use of humour to keep spirits up, â€Å"cheer up skipper†.Trotter is shown to be rather emotionless, yet this view change s later on in the play when Stanhope states that Trotter is â€Å"always the same† his reply is â€Å"little you know† showing that Trotter isn’t coping with the war as well as the other officers thought. Trotter is also used in a way, to highlight the culture of intangibles that had swept the younger generations of this times society, as he is honoured to gain the post of second in command of the company after Osborne’s death, showing how many men joined up to escape from their lives back home and go in search of honour and glory on the battlefield.Hibbert is presented as a man whom the war has had a great psychological effect upon. In his first appearance within the play he complains about his â€Å"neuralgia†. The audience that would be viewing this play in 1928 would most likely show sympathy towards Stanhope, as he had to put up with this type of officer, yet a contemporary audience, with a greater understanding of the psychological effects th e war had upon certain people, such as â€Å"shell Shock† or PTS (post traumatic stress disorder) would most likely show sympathy towards Hibbert.Hibbert does not wish to join the other men before the big attack, â€Å"you want me to go up now? † causing him to judge others by his own set standards. Stating that Raleigh is â€Å"too keen† because he was in the trenches with the other soldiers. Hibbert is rude to his commanding officer, Stanhope, as he does not follow his orders, and from a military perspective this would not be tolerated and Hibbert would have been eligible for court martial. Mason, in the play, is the character who is not of officer rank. He is a servant to the officers within the dugout.At the beginning of the war (1914) officers were all form public schools, but as numbers started to diminish by 1917, officers were allowed to be from public or private schools. Masons distractions from the war are rather trivial, such as a tin of â€Å"aprico ts†. The inclusion of a lower class character shows how the war affected everyone, as class did not change the dangers that the soldiers faced. Out of being a servant little is seen of Mason, showing how although in the worst of circumstances, every day things such as cooking had to carry on. Critical Reviews of Journeys EndMany groups could comment upon the play and respond in different ways towards it. A Marxist would state that Sherriff does not achieve his aim, as the play only presents the middle classes who did not have to fight. And thus it does not show the horrific conditions in which many ordinary soldiers had to endure in the trenches. It does not show the fear felt by the men on the front line because the play is set in a (relatively) safe dug out, in which the officers have a servant and in comparison to the ordinary foot soldiers, are well looked after.The military may have taken a dislike to the play, due to its anti war nature and how Sherriff seems to be quest ioning the authority of high command and why the soldiers follow orders without a second thought. A lack of sympathy would have been shown by the military for the characters who suffered psychological illnesses. Sherriff did not intend the play to be anti war, yet was presented this way by the plays producer, who was known for having an anti war view. Sheriff’s aim was to let the war speak and expose the truths of it.A feminist may say that there are no female characters within the play, and that the only females that are mentioned are objectified and will always be waiting for their husbands when they return from the war. They would say the lack of females could mean that the play could not show the coping strategies of humans, and that it does not fully represent their weaknesses. Sherriff claimed that the play was intended to â€Å"let the war speak†, yet the lack of female characters within the play means that it can not show the effect the war had on women.

Thursday, August 1, 2019

Classic Airlines and Marketing-Mkt 571

Classic Airlines and Marketing WK 1 MKT 571 University of Phoenix Classic Airlines is the fifth largest airline carrier in the world with 375 airplanes that service 240 cities with more than2,300 flights each day. Since its inception 25 years ago, Classic Airlines has more than32,000 employees. Last year the company had a net income of 10 million dollars (Classic Airlines, 2010). Current challenges Although the company is making a good profit, it has also encountered some major challenges. The downturn in the economy has caused net income to decrease. This year the company had a net income of $10 million, however; the previous year had a net incomeof $71 million. The company has experienceda 10% decrease in share prices. Classic Airlines has the highest labor cost in the industry (Classic Airlines, 2010). These challenges has caused employee morale to hit an all time low. Classic Airlines is in the process of solving their current challenges and evaluating their current position in the marketplace. Product and services marketed and marketing concepts Classic Airlines needs to have the netprofit increase each year. This can be accomplished by developing an effective marking plan. The marketing plan should be centered on increasing passenger activity by rewarding its current customers and enticing new customers. The marketing plan should select potential markets and getting, keeping, and growing new customers by delivering superior customer value (Kotler & Keller, 2006). Classic Airlines should continue performing customer surveys. Through these surveys the company can obtain valuableinformation on how to keep existing customers and obtain new ones. These surveys can be a tool that can assist Classic Airlines implement their new marketing plan. Through these surveys the company and determine what services should be offered. Current corporate culture Classic Airlines has a mixed culture. They pay their employees top salaries,while competitors are cutting pay to employees. The company has one of the best retirement plans in the industry. However, the company plans a 15% across-the-board cost reduction over the next 18 months. Employee morale is lowest in the company's history. Conclusion Classic Airlines has some major challenges including a $61 million dollar decrease in net profit, 10% decrease in share prices, a downturn in the economy, and a need to reduce costs by 15% over the next 18 months. The company markets a frequent flier program to increase business and reward its loyal customers. The company needs to update the current rewards program. The corporate culture has been impacted by the lowest employee morale in the company's history. The company is in the process of solving their current challenges and evaluating their current position in the marketplace. References Classic Airline Scenario: Classic Airlines (2010). Retrieved March 12, 2010 from the University of Phoenix MKT/571 Management Web site: https://myresource. phoenix. edusecure/resource Hansen, R. (2010). Uncovering a company's corporate culture is a critical task for job-seekers. Retrieved on March 12, 2010 from: http://www. quintcareers. com/employer_corporate_culture. html Kotler, P. & Keller, K. ((2007). A Framework for Marketing Management (3th edition). Pearson Prentice Hall, Upper Saddle River, New Jersey Robbins, S. (2007) Organizational Behavior (12th Edition). Pearson Prentice Hall, Upper Saddle River, New Jersey